Stop just watching tutorials. Start building real marketing work.
A practical 30-day accelerator for students, graduates, career changers and aspiring marketers who want structured experience across strategy, content, SEO, Meta Ads, Google Ads, email, landing pages, analytics and AI. Build one complete marketing campaign while developing portfolio-ready work you can explain, present and discuss.
Total Fee
£299
Your £100 payment counts toward your £299 tuition. £199 remains.
Beginner-friendly · Live instructor-led learning · Practical projects · Portfolio development
Information isn't the problem.
There is no shortage of digital marketing information online.
But eventually, an employer, client or collaborator may ask: “What have you actually built?”
That's where many beginners get stuck.
Knowing marketing terminology is different from being able to:
XIT is designed to close that gap. Over 30 days, you won't simply learn about digital marketing.
You'll build it.
The XIT Skill-to-Proof™ method
01
Understand the principle.
Understand the strategy, principle or platform before touching the tools.
02
Apply the knowledge.
Apply what you learn to practical marketing work each week.
03
Understand performance.
Understand the metrics and how campaign performance should be evaluated.
04
Turn your work into evidence.
Turn your work into portfolio-ready evidence you can present and discuss.
Don't just say you know digital marketing. Show what you can do.
Not just notes. Practical outputs.
Throughout the Accelerator, you'll progressively create practical marketing assets including:
01
Define the objective, customer and marketing direction.
02
Create your ideal customer profile, customer journey and acquisition funnel.
03
Research keywords, understand search intent and plan useful content.
04
Develop conversion-focused messaging and a nurture journey.
05
Plan keywords, negative keywords, advertisements and structure.
06
Build audiences, campaign structure, ad copy and creative concepts.
07
Understand KPIs, reporting and campaign performance.
08
Bring your work together into a structured project you can explain and present.
Your learning becomes your proof.
Projects may use approved real or simulated scenarios. Any simulated campaign data or results must be clearly identified as simulated.
The 30-day curriculum
Instead of learning disconnected tools, every week builds another layer of your campaign.
Strategy · Customer · Funnel · KPIs
Before you open an advertising platform, learn how marketers think.
You'll learn
You'll build
Content · Social · SEO · Email · Landing pages
Learn how messaging, search intent, content and conversion connect.
You'll learn
You'll build
Meta Ads · Google Ads · Targeting · Creative
Move from organic marketing into paid customer acquisition.
You'll learn
You'll build
GA4 · GTM · Reporting · Optimisation · Portfolio
Marketing doesn't end when a campaign launches. Learn how to understand what happened next.
You'll learn
You'll build
Your complete XIT learning system
You're not paying £299 for four Zoom calls. You're joining a complete implementation system combining live learning, recorded training, practical resources, projects, portfolio development and community.
Live implementation labs
014 × 2-hour instructor-led implementation sessions. Learn. Ask questions. Build alongside the instructor. Receive implementation guidance. Review your next action.
Saturday or Sunday · 1–3 PM
XIT Video Academy
02Approximately 10–12 hours of focused on-demand training supporting everything covered throughout the Accelerator. Watch the concepts, then use the live sessions to implement.
XIT Execution Vault™
03XIT Marketing AI Playbook™
04You learn the workflow: Context → Input → Prompt → Review → Improve
XIT Campaign Capstone™
05Choose Local Lead Generation or E-commerce Growth, then build: Research → Audience → Strategy → Funnel → Content → Search → Ads → Creative → Landing Page → Measurement → Optimisation → Portfolio.
XIT Portfolio Proof Pack™
06Turn your learning into something you can actually show.
XIT Career Launch Pack™
07XIT Freelance Launch Pack™
08These resources help you prepare to pursue freelance opportunities. Clients and income are not guaranteed.
Recordings + transcripts
09Miss something? Revisit each live session according to the applicable programme-access terms. Transcripts are searchable.
XIT Alumni Circle™
10XIT Certificate of Completion
11Complete the programme requirements and Campaign Capstone to receive your XIT Certificate of Completion.
XIT FlexPass™
12Eligible students may request one transfer into another available XIT Accelerator intake beginning within six months of their original start date, subject to availability and programme terms.
90
Video lessons
125
Downloadable resources
50+
AI workflows
8
Live hours
1
Campaign capstone
12
Months community
All included in your £299 Accelerator
Learn between the live sessions
You won't be expected to squeeze an entire profession into eight live hours. The live sessions are for teaching, implementation, Q&A and guided execution.
Your supporting XIT Video Academy covers
XIT learning platform
Watch the concepts. Then use the live sessions to implement.
XIT Execution Vault™ detail
Built for modern marketing
AI shouldn't replace your understanding of marketing. It should help a capable marketer work more effectively. Instead of adding one isolated “ChatGPT lesson,” XIT integrates AI into the marketing workflow.
Explore markets, categories and competitors more efficiently.
Analyse customer problems, questions and intent.
Turn research into structured audience profiles.
Generate and refine useful content directions.
Develop alternative hooks, headlines and advertising messages.
Organise keyword research around themes and intent.
Translate strategy into clearer creative direction.
Use AI to explore campaign angles and structures.
Turn data into clearer reporting narratives.
Assist diagnosis while keeping human judgement in control.
AI-assisted approaches are taught as part of the marketing workflow, with human judgement kept in control of every decision.
Everything connects here.
A digital marketer rarely solves a problem using only one channel. That's why XIT doesn't end with ten unrelated homework exercises. Throughout the Accelerator, you'll build one connected campaign.
Option A
A local service business wants to generate qualified enquiries. Your job is to determine:
Option B
A consumer brand wants to acquire first-time customers. Build the strategy from:
Your final case study can include
Depending on the project, you may work with an approved real or simulated scenario. Any simulated data or results should always be clearly labelled as simulated.
Why XIT?
And that's exactly why XIT needs to offer something different.
XIT isn't charging you for definitions. You're investing in structure, implementation, resources, accountability, guidance and proof of work.
How learning works
Every week follows the same implementation rhythm.
Use your XIT Video Academy to understand the concepts.
Attend your weekly two-hour live implementation lab.
Use your XIT templates, SOPs and blueprints.
Complete that week's part of your Capstone.
Apply feedback, improve the work and move forward.
Bring everything together into your final portfolio case study.
Built around the weekend
Saturday
1:00–3:00 PM
UK time
Sunday
1:00–3:00 PM
UK time
Both streams follow the same core curriculum.
Instructor
XIT Instructor
Dinesh works across digital marketing, growth strategy, lead generation, paid advertising, CRM, SEO, websites, content and analytics with UK businesses.
“I don't want you to finish XIT simply knowing more about digital marketing. I want you to understand how the pieces connect, build practical campaign work, understand what the numbers mean, and leave with work you can confidently explain and show.”
Areas you'll learn from practical experience
One programme. Three ways to pay.
£299
Total tuition · No hidden mandatory programme charges
Option 2
Most chosen£100 today
Secure your place without paying the full tuition today. £100 is credited toward your £299 tuition.
£199 remains
The £100 is part of the £299 total tuition. It is not an additional £100 fee.
Option 3
3 × interest-free payments
Total = £299 · 0% interest
Split your £299 purchase into three interest-free payments, where available. Subject to eligibility and Klarna's terms.
Enrol with KlarnaOffer summary
Total programme tuition: £299
Still not sure?
Book a free 15-minute XIT Admissions Call. We'll discuss what you're trying to achieve, answer your questions and explain whether the Accelerator appears suitable for your situation.
15 minutes · Online · No obligation to enrol
Have a quick question? Ask XIT on WhatsApp →
FAQ
Yes. The Accelerator is designed to be beginner-friendly. You should, however, be prepared to complete practical work between the live sessions.
No. The programme includes eight hours of live instructor-led cohort training. Private mentoring may be available separately.
You'll attend one two-hour live session each week. You'll also need time between sessions to watch relevant lessons and complete your Campaign Capstone work. The exact amount depends on your existing experience and pace.
Supporting resources and session recordings are available according to the programme-access terms. Eligible students may also request an XIT FlexPass transfer under the programme terms.
XIT does not guarantee employment. The Accelerator provides practical training, portfolio development and career preparation designed to help you become better prepared to pursue digital marketing opportunities.
You receive an XIT Certificate of Completion after meeting the programme requirements. It is not presented as a university degree or externally regulated qualification unless XIT explicitly states otherwise.
Your total tuition is £299. The £100 SeatLock payment counts toward the £299. After paying £100, £199 remains.
Your statutory consumer rights and the current XIT programme terms apply. The complete cancellation, refund and programme-access information will be shown before payment.
£100 toward £299 tuition · £199 remains
